How to use this guide

The purpose of this guide is to provide you with actionable questions, created specifically around HOW they can be asked.

These questions can be implemented the day you read them, either via a sales conversation or via email, depending on the question.

This guide is not meant to be treated like a book.

It's not meant to go through in order.

Questions are sorted by topic so that you can find a category that interests you and find the most effective questions.

Alternatively, you can learn one section per day just to keep enhancing your skills.

Keep in mind:

These questions are created in a format that not only help you feel comfortable asking them, but also include the philosophy behind the questions so you have the ability to formulate your own versions of questions for your unique offerrings.

I am here to provide you with all the ingredients, but you are the chefs, so you must create your own measurements and dishes.

Essentially, please adopt these into your own style.

These have helped countless AEs close more deals sooner.

I trust it helps you close one more deal at a time.

Thank you,


P.S. There is a Master Summary of questions at the end of this guide in case you want to quickly access a good question that you can make your own.

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