ACTIONABLE DISCOVERY GUIDE V2

Start Closing More Within 30 Days, Proven Frameworks Trusted by Start Closing More 1,200+ AEs to Close Deals Faster with Less Effort


Lifetime acccess to new modules & bonuses

Who is This For?

This course is for Account Executives (AEs) who are tired of feeling stuck in their Discovery calls.

Inside the Actionable Discovery Guide, You’ll Learn:

How to confidently lead Discovery calls that uncover real pain points and align with prospects' needs.

How to transform surface-level conversations into deeper connections that close bigger deals, faster.


STUCK IN SURFACE LEVEL CONVERSATIONS THAT GO NOWHERE?

Conversations feeling forced or one-sided

Ever feel like you're pulling teeth just to get prospects to talk? You’re asking questions, they’re giving you one-word answers, and the whole thing feels more like an interrogation than a real conversation.

Feeling like every call is a high-pressure performance

You’re overthinking every question, trying not to mess up, and the pressure to ‘nail it’ makes the whole thing exhausting. It’s hard to show up confident when you’re worried about every move you make.

I’m wasting my time on the wrong deals

How many times have you invested hours into a deal only to realize it was never going anywhere? You’re chasing the wrong people, spinning your wheels, and watching the real opportunities slip through your fingers.

LET'S CHANGE THAT... IN 30 DAYS


Uncover What Truly Matters

Gain the clarity you need by digging deep into what prospects actually care about, creating a foundation for authentic and productive conversations.

Empower Prospects to Sell Themselves

Shift the effort from you to the prospect, allowing them to come to their own conclusions about why your solution is the right fit.

Eliminate Wasted Effort on Wrong Deals

Save time and energy by knowing exactly which prospects are worth your focus and aligning with those who are ready to act.

Confidently Close High-Value Deals

Lead calls with certainty, positioning yourself as a trusted expert, and make the close feel like the natural next step.

Dear Sellers,


If you feel stuck when it comes to Discovery: fear not.
You are actually, in the majority.
Shocking, isn't it?
Prepping for every disco call like it's the Super Bowl, anxiously navigating through generic questions and being unsure of how to dig into your prospect's responses are all normal feelings.
I'll never forget how I felt when I was in a big meeting, and completely blew it.
I wrapped up a demo with an executive who had the ability to spend up to $100 million with the stroke of his pen.
At the end of the meeting, he stared at me and said:
“Charles, you taught me nothing today.”
I felt awful inside.
Looking back, how could I have taught him anything if I didn't understand anything about him, his challenges, or his company?
I had no idea how to perform Discovery - and my results in the field showed.
Since then, my sales career has completely transformed (for the better).
And I've been fortunate to share my hard-earned lessons with other sellers like you.
Having coached 1,200+ sales reps in all different industries, here is what I've found:
Sellers that can master Discovery in their own authentic way have the most success in sales.
They win more, win bigger, and most importantly:
They have a GREAT time doing it.
These sellers free themselves from the pressure to "sell" anyone - and enable the prospect to do most of the selling for them.
Sounds pretty good, right?
Maybe even too good to be true?
Today, I want to prove that you can find that same success, too.
Inside this Actionable Discovery Guide, I equip you with all my "dirty little discovery secrets."
Until now:
All of these were reserved for my 1:1 coaching clients and group coaching clients which start at $450/hour.
You get ALL my simple "plug and play" type questions AND the explanations of how to use each one.
Your Discovery Coach,
-Charles M.


SOME WORDS...

"Big shout out to Charles Muhlbauer for running one - on -one sales training sessions over the last several weeks with our sales teams at Dataminr. I have seen first hand improvements across our discovery - AEs and SDRs are confident, asking the right questions and coming away from calls with valuable insight and information to move to next steps. I look forward to seeing the entire team utilize these new tools and approaches to increase conversions, generate new opportunities and win business! Thanks Charles!"


Stette Trippe

Senior Vice President


"You have taken my entire mindset regarding this job and shifted it. Not only from moving towards a consultative mindset from a “typical” sales approach, but also from viewing this less as a job and more so as a craft. You helped me understand there is a toolkit of skills that I can deploy in various situations that elicit different responses. This mindset is applicable to selling and person to person interactions on a daily basis. From a team perspective, the teachings you brought have opened the gateway for us to anchor on value and customer needs, rather than checking our boxes to make a sale. You’ve helped AEs improve their skills which in turn supports revenue generation for the business.”

Chris Hattar

AE


The Modules

  Introduction To This Guide
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  Structure Of Your First Call (How To)
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  Have a Hypothesis (Reminder)
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  Raising Problems
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  Next Steps Insights
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  C-Level Executive
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  How To Ask The Most Difficult Discovery Questions
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  Problem Questions
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  Asking prospects WHY
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  Listening Triggers
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  Calling Out The Prospect
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  Everything About Your DEMO
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  The Mysterious Discovery/Demo
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  The End Of Your Calls (How to)
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  Effective Impact Questions
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  Stories and Metrics
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  Prospect Objections (Negotiation)
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  Prospect Objections (Losing Control)
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  Looking For Trouble
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  Pricing Phraseology
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  Helpful 'Conversation Twisters'
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  FUN ways to get your contract back via email
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  Teasing Pricing
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  Ingredients To Ask Better Questions
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  My Discovery Advice
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  Terrible Questions (Currently in progress...)
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  Master Discovery Summary
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  Last but not least
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  Self Reflection and Improvement
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